
Affiliate marketing is a performance-based strategy where businesses partner with individuals or creators who promote their products or services in exchange for a commission on every sale or lead generated. It allows brands to expand their reach through trusted voices like bloggers, influencers, and content creators, without paying upfront advertising costs. Affiliates earn income by sharing unique referral links through websites, social media, videos, or email marketing, making it a powerful opportunity for passive earnings. For businesses, affiliate marketing delivers highly targeted traffic, increases brand awareness, and provides measurable results, making it one of the most cost-effective and scalable digital marketing methods today.